KHB, a data intelligence company in the field of media needed to match its brand look with the leap it made in the AI driven tech age. I started with the infrastructure and developed the brand's Guiding Idea:
"Powerful Performance With A Human Touch"
"Powerful Performance With A Human Touch"
The visual identity was an evolution from the existing KHB, where the logo and the prominent black and white colors where left untouched. We worked on the secondary green color and decided it is rather a palette of green and not a specific color. In the age of AI, the stiff stays behind.
The Images used for the launch campaign has to reflect the the new positionning of KHB: Powerful Performance with a human touch. We used AI generated visuals of formidable machines then added hand drawn elements to them.
The Visual Identity also gave way to other visual styles that could in essence capture the "Powerful Performance with a Human touch" proposition. Below are some visuals used for a data report.
KHB - Visual Identity - Al Khobar - AI
KHB - Visual Identity - Al Taif - AI
KHB - Visual Identity - Jeddah - AI
KHB - Visual Identity - Al Oula - AI
KHB - Visual Identity - Al Dammam - AI
KHB - Visual Identity - London - AI
KHB - Visual Identity - Saudi Man- AI
KHB - Visual Identity - Saudi Man- AI
KHB - Visual Identity - Saudi Woman- AI
KHB - Visual Identity - Saudi Woman- AI
KHB - Visual Identity - Saudi Man- AI
