Al Tazaj wants to connect with sports and celebrity culture while staying true to its core brand of freshness, health, and traditional taste. The brand has signed two major Saudi Football League players and plans to run a promotional campaign around this collaboration. With Riyad Mahrez and Steven Bergwijn, Al Tazaj launched a promotional campaign that offers customers the chance to personally engage with the stars. I was approached to develop a creative concept and a visual direction for the campaign. Below are some extracts from my proposed work. The campaign ran accross Saudi Arabia from Dec 2025 until Feb 2026
