Yogikor is one of the first sustainable Saudi yoga brands.
Its core is all about connections to one's self and to the environment.
Its core is all about connections to one's self and to the environment.
As a startup, Yogikor needed a solid base upon which to build a brand. We started, naturally, with a Guiding Idea. The premise was "Practice Self Love". From there we developed a visual identity true to the premise, and then worked on a creative direction with which we launched and which was the flagship of a broader communication strategy.
We also helped Yogikor deveop its social content during their launching phase, we worked on the key visuals, briefed and art directed their photoshoot in Bali and Beirut, designed their calligraphic emblem, illustrated English and Arabic language mandalas, and animated a few posts.
Below, I am sharing some slides from the brandbook in which i document this process.
Yogikor - social content - animation
Yogikor - social content - animation
Yogikor - social content - animation
Yogikor - social content - animation
Yogikor - social content - animation
Yogikor - social content - animation
Yogikor - social content - animation
Yogikor - social content - animation
Yogikor - social content - animation
